The strategy, accomplished by Wieden + Kennedy, very requires a hard go through the pitfalls out-of matchmaking now
If you'd asked me recently easily is looking things OkCupid must offer, I would address that have a resounding zero. I'm not at all the net dating expert of your workplace and you may centered on my personal restricted experience while the tales out-of family relations and colleagues, the results out of online dating usually are priced between outright awful to help you meh.
For this reason OkCupid totally surprised and pleased me personally into release of the the fresh new strategy. New strategy spends brilliant, enjoyable, possibly a bit surreal images and you may prominently has actually the fresh acronym DTF, and work out this type of advertisements provocative and difficult to ignore. The good thing? OkCupid reimagines you to definitely F phrase that have the newest phrases one to replace the meaning so you're able to energizing possibilities such as for instance right down to become fabulous or down seriously to flea field.
Throughout the official OkCupid site, they explain the motivation with the promotion claiming, one thing should transform, while the problem with phrases like DTF is the fact way too many anyone, specifically women, cannot take pleasure in issue or even the perspective. (още…)